Planning for Content

Karen McGrane gave a terrific presentation on Content Strategy, and what happens when we re-design a site, and decide to go live with the existing content. Anyone interested in providing their users with a good experience with their content should absolutely watch this presentation.

Here are some of my favorite takeaways from Karen’s talk:

  • “We tell ourselves we don’t need good content, we just need good templates.”
  • “We don’t plan time to create and edit content…”
    “Emphasize the real goal…better information for site visitors.”
  • “Do usability testing with content providers…(not just end users).”
  • “Challenge the schedule: content before design!”
  • “Don’t just persuade: start planning, writing, and editing.”
  • “People don’t go to your site to look at your templates. They go for the content.”

When you think about it, we all produce content: on Twitter, our blogs, podcasts, and other social media updates.  I would be interested to discuss how important it is to produce a good content experience personally and professionally. This reminds me of the old saying, “If you don’t have anything nice to say, don’t say anything at all.”

What are your thoughts on planning for  content? How do you plan for content on the sites, blogs, micro-blogs, podcasts, etc. that you are producing?


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