The Tribes we lead are both internal and external to the organizations we serve. Internally, we lead tribes of people who care about the work we do. These people continuously find value in our work, and keep coming back asking for more.
Externally, we lead tribes of people who care about the good work we produce. They care more so about the end result of what we do. These people care more about what difference it makes for them as consumers, customers, or buyers.
We must find creative ways to give back to both Tribes.
Inspired by Tribes, by Seth Godin.